About The Finance Block
Virtual CFO support for ambitious South African businesses
At The Finance Block, we believe strong financial leadership shouldn’t be reserved for large corporations. We provide startups and growing SMEs with the expertise, insight and guidance they need to improve their reporting, strengthen their financial foundations and make confident decisions, without the cost of a full-time CFO.
Meet Jannie Griesel
The Finance Block is led by Jannie Griesel, a Chartered Accountant (South Africa) and Chartered Global Management Accountant with more than 15 years of experience across healthcare startups, fintech, consulting and financial management advisory.
Jannie combines deep financial expertise with practical, hands-on support tailored to each business. He helps owners understand their numbers, strengthen their financial foundation and make confident decisions through clear, actionable CFO-level guidance.
CA(SA)
CGMA
15+ Years of Experience
WHO WE HELP
Built for growing businesses that need financial clarity
Many businesses reach a point where bookkeeping and basic reporting no longer provide enough insight. The Finance Block helps owners move from reactive financial administration to reliable reporting, stronger controls and better-informed decisions.
Best suited to:
Startups preparing for funding or investment
Build forecasts, financial models and investor-ready reporting.
SMEs needing strategic financial guidance
Gain stronger planning, clearer insight and experienced CFO-level support.
Growing businesses building scalable financial foundations
Improve reporting, finance systems, controls and financial processes.
How we work
1
Understand your business
We start by understanding your goals, your current financial processes, and the information you need to make better decisions.
2
Strengthen the foundation
We improve the reporting, systems and financial processes that give you a clearer view of your business.
3
Support better decisions
We provide ongoing CFO-level guidance to help you plan, manage risk and make confident growth decisions.
The result: better information, lower financial risk and a business better positioned for sustainable growth.
Why The Finance Block?
Financial leadership built around your business
Our aim is to give entrepreneurs and business leaders greater clarity, control and confidence over their finances, enabling sustainable growth and better decision-making.
Experienced financial leadership
Work with an experienced finance professional who understands growing businesses, complex decisions and the realities behind the numbers.
Practical guidance
Get clear recommendations you can apply to your reporting, processes, planning and day-to-day financial management.
Finance and systems connected
We look beyond the final reports to the tools, workflows, controls and data that determine whether your financial information can be trusted.
Growth-focused approach
Build greater clarity, control and confidence over your finances so the business can grow sustainably and strategically.
From strategic planning and management reporting to fundraising support, financial controls and ongoing Virtual CFO advisory, The Finance Block provides flexible financial support as your business grows.