ABOUT US
Financial Leadership for Ambitious Businesses
At TFB Virtual CFO, we believe that strong financial leadership shouldn’t be reserved for large corporations. We provide startups and SMEs with the expertise, insights, and guidance they need to make confident financial decisions, without the cost of a full-time CFO.
Meet Our Founder
TFB Virtual CFO is led by Jannie Griesel, a Chartered Accountant and Global Chartered Management Accountant with over 15 years of experience in healthcare startups, fintech, consulting, and financial management advisory.
Chartered Accountant (SA)
Global CMA (CGMA)
15+ Years of Experience
Our Mission
To empower entrepreneurs and business leaders with clarity, control, and confidence over their finances, enabling sustainable growth and impactful decision-making.
Our Vision
To be the trusted financial partner for businesses across Africa, helping them unlock growth and achieve long-term success.
1
Understand
We partner with you to deeply understand your business, goals, and challenges.
2
Build & Guide
We build robust systems and provide clear, actionable financial guidance.
3
Support & Grow
We support strategic decisions with data-driven insights to position your business for growth.
The TFB Advantage
Expertise You Can Trust
Extensive experience in startups, SMEs, and high-growth businesses.
Flexible Solutions
From short-term advisory to full-scale virtual CFO services.
Growth-Focused Approach
Helping businesses grow sustainably and strategically.
Ready to Achieve Financial Clarity and Control?
Let’s build a stronger financial future for your business. Schedule a complimentary, no-obligation introduction call to see how our Virtual CFO services can help you grow.